2020-11-24 16:01:48
Chairman of CMIA, Mr. Wang Shicheng, Visited Cherub Technology

In the early afternoon of November 20, the senior management team of CIMA (China Music Instrument Association, 中国乐器协会), including Mr. Wang Shicheng (王世成, Chairman), Mr. Zeng Zemin (曾泽民, formal Executive Chairman) and Mr. Shi Jianming (时建明, Executive Chairman) visited Zhuhai Cherub Technology, on listening to the status report of China Electroacoustic Industry. Mr. Zhao Zhe (赵哲, President of Cherub Technology), and Mr. Cui Debao (崔德宝, Deputy General Manager of Cherub Technology) accompanied the visit.


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The product showroom tour ended with a welcome song presented by Cherub Band which also marked the start of the report session titled "The Past, Present and Future of China Electroacoustic Industry" held in the conference room.


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Mr. Monk Li (李伟君, Marketing Director of Cherub Technology) started off by giving an in-depth report on effects pedals. Monk introduced the history and origin of effects pedals, market capacity, iconic brands&players and trending technologies(for instance, DSP and 5G) that we can take advantage of. After Monk's report, Johny Zeng and Liu Xi, both from marketing department, demonstrated some of the latest innovations of Cherub Technology. 


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After a short break, Mr. Xie Guozhu (谢国柱, Senior R&D Engineer) took over the microphone and started his report on keyboards and synthesizers which mainly focused on the technical gap of keyboards and synthesizers designed by domestic companies and the world's leading brands.  


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At the end of the report session, Mr. Wang concluded that Cherub Technology has a young, professional, and energetic team. The whole session covered all the aspects of China's Electroacoustic Industry, including the current situation, trends and problems. China's Electroacoustic Industry is proliferating. Although it accounts for 20% of China's Music Instrument industry, we can still do a lot to improve. More and more instruments, especially traditional music instruments, are getting digitized, which's a significant trend. The electroacoustic Industry is not just about a particular instrument, but the whole Music Instrument industry. Cherub Technology has been devoting to this business for 23 solid years. That's something that contributes to the Industry. Finally, Mr. Wang put forward three exceptions for the future development of Cherub Technology:

1.        Cherub Technology must continuously pursue technological innovation, expand existing advantages, and gain new technological innovation strength.

2.        Cherub Technology must keep on building and expanding its brand influence.

3.        Cherub Technology must continue to recruit more talents; talents and technological innovation are the cornerstones of development.


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This visit has inspired us a lot. As a tech-driven company, we should continue to expand our innovative advantages, recruit more talents, and adapt to the new technology enterprises in the rapid development of technology to contribute to China's future electroacoustic Industry.


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